1. As you begin to take into account getting a site, consider these specific things:
· Goals – What precisely do you intend to communicate to your visitors or to complete? What outcome can make you feel your site is profitable?
· Audience – Using what exact categories of people are you currently wanting to communicate?
· Content – What types of material could your internet site provide that could both attract your audience and meet your goals?
· Resources – How much time and money could you dedicate initially and with time to generate and maintain your internet site?
A web site is a site is a website site. However, the sort of site that’s built for you will have a certain purpose. Defining the sort of site determines the features it has. If you will want site that lets visitors know about your products and services, your company in general, that’s considered to become a’brochure site ‘. If your purpose is to sell products and services online, you will have an e-commerce site. Perhaps you want your website to develop leads and capture the contact information of folks who are thinking about your products or services. In that case, what you would like is just a landing page, also called a lead capture or splash page. And, it’s perfectly acceptable to want all or a combination of any these features. In reality, most sites serve a combination of purpose.
2. The fundamental the different parts of an operational website are:
· The domain name (i.e., www. your company name dot com)
· The particular construction of the page(s) that are then published on the Internet
· Internet search engine submission
Make certain that whoever you engage to build/design your website will give you all the above and it’s written in the contract.
You should choose your domain name. Schedule an occasion together with your consultant to either be on the telephone together or at the exact same location when you go online to determine your domain name with the registrar (i.e., GoDaddy.com, NameCheap.com). **Begin to see the notes below regarding domain ownership.**
You wish to have a dot com domain name unless there are immensely overriding reasons never to get one ending in dot com. People don’t think about website addresses ending in dot net. Most of the search engines default to dot com. Before you determine to get a domain name that doesn’t end “.com” (probably because it’s taken), type the dot com name in the browser, to visit the site. See what your website is. Oftentimes the name is just’parked’and it might be for sale. That is a whole other topic to talk about so I won’t get into it here. If this is the case, though, contact me or another consultant to find out your alternatives for possibly purchasing it. Also, you may not wish to have any dashes (hyphens) in the domain name.
Hosting may be something of a mystery to the uninitiated. Consider it like this… You have a car, but it has to truly have a steady method of getting fuel to go places. Hosting may be the fuel for the domain. You pay a hosting company to keep your internet site visible on the Internet. Hosting companies charge monthly fees which are usually discounted when paid annually.
Whoever builds your internet site should submit it to the three main search engines, Google, Yahoo and MSN/Bing within the deal. They handle about 95% of most searches. Google alone garners 65% of most search activity.
Side note: You can find services which advertise that they’ll submit your internet site to a gazillion search engines for “a few hundred dollars “.Don’t bite. Submitting a site to the Big 3 takes a few minutes. In the event that you aren’t currently working together with a consultant and might like to do it yourself, call me (888-494-8445) and I’ll walk you through it.
3. Other aspects of having a functional website are:
· SEO – search engine optimization
· A shopping cart application, or another way of collecting payment, if you’re selling something online
· email configuration
It’s common for individuals to own a site built, and then find so it doesn’t do anything. They think it’s broken. Building it and getting hired on the Internet is one part. Obtaining the search engines to get it so people can visit is another part. Often the one who builds your website doesn’t do any optimization. Sometimes they are able to (meaning they know how to), but it is recognized as another’competency’or’deliverable ‘. In other words, SEO costs extra. And it should. Internet search engine optimization is a highly specialized field. Individuals who do SEO well often specialize in doing only SEO. It is intense work, processes for effectiveness can change rapidly; therefore the practitioners must keep themselves educated, which does take time and money.
Nevertheless, basic search engine optimization must be done for all sites. And it doesn’t take a PhD to complete it. If your online designer/builder doesn’t know how to do this, or doesn’t might like to do it, you will need to get an individual who does. The designer/builder probably has someone they are able to refer you to. Make sure to have SEO addressed when you yourself have your internet site built, otherwise “they will not come “.
Notes about domain ownership I’m not an attorney so be advised that everything stated listed here is my understanding, not legal advise. In the event that you need/want legal counsel, contact an attorney.
Technically, domains aren’t owned. They are’leased ‘. Once you see that the domain is available, it’s technically the’lease’that’s being transferred, not ownership. There is no-one to own a domain. Maybe the federal government can, I don’t know.
Here’s everything you absolutely got to know and look closely at: Your domain name should be registered in your personal name or your company’name. Period. It is common practice for consultants/web designers to register your internet site through their own account and start work once you’ve entered into an agreement with them. In many cases, this is done to expedite the process, never to deceive or make the most of you.
Require a printout from WhoIs which shows the name and contact information of the registered owner, your website administrator and the technical advisor. If you may not appear while the registered owner, ask the consultant to transfer the domain, free of charge, to you. 메이저사이트 There’s usually no cost from the registrar (GoDaddy, NameCheap etc.) to do this transfer. Transferring the name is just a simple procedure. Doing it NOW will prevent lots of headaches and legal hassles down the road. If they say the transfer is completed, get written verification for the records.
Type in your domain name at the the surface of the page where it says “begin a domain search “.When the page comes up showing that domain is taken, click onto the “click here for info” link that appears soon after the domain name. You may want to type in a verification code (uniquely generated everytime the page appears), then submit. The information that appears with this final page may be the name and contact information for the registered owner of the site. If you’re not about it, you never own it.
In addition to well-known ownership issues, there are other reasons to have the domain in your name. You wish to be notified once the renewal comes due (this date will appear on the WhoIs info); if the domain name is not renewed, it becomes available and will become open to people in 30-60 days following the renewal date. The domain you’ve spent time and energy integrating into your company is likely to be purchased by another person and it is likely to be gone forever. The website may be’high jacked'(redirected and taken over by someone else) or it can simply disappear. All of these scenarios can, and have, happened. If you are not who owns record, you legally have no rights.
In the event that you curently have a site on the Internet, and find it’s not registered in your name, contact the one who established the domain right away. Ask so it be used in you and that documentation be provided to verify the transaction. The consultant may choose to charge for his/her time, but may be open to negotiation with this point.
Unfortunately, many people see themselves in the career of having a site up and running and their relationship with the consultant is now significantly less than optimum, or worse, nonexistent. In cases like this, contact the registrar (GoDaddy, Network Solutions, etc.) and require their protocol. It is my understanding that circumstances may exist wherein ownership may be transferred.