With the web gambling sector set to triple to an astounding USD25 billion by 2010, one cannot help but question the masked identity of the consumers who game online, and exactly how is it that these people are keeping the marketplace alive with possibility.
In accordance with recent media reports the planet online is vastly being a women’s playground with at the least two thirds of many gamblers and poker players being of the female sex. The biggest gambling event ever sold, The International Casino Games, dominoqq online boasts at the least 56 of their 100 esteemed players that are to take part in the prestigious finale tournament aboard a Caribbean cruise, are female.
So just what’s it that drives the’fairer sex ‘, as they are commonly known due to the patriarchal view that women are a maximum of objects of beauty that to be’seen and not heard ‘, to go online and game away?
Head of Poker Girl, an internet site catering for the gambling needs of British women, Julian Morel says, “many our [female] clients are in property, fashion and public relations (PR), and the prizes like manicures and facials are not the key reason why they game online.”
Morel attributes the spike in female players on the Internet to the social facet of gaming online. The interaction might be viewed as the same to a’girls night out’that is typically a night when girlfriends get together and let their hair down for many fun and a great chat.
The nice ol’ladies of Wisteria Lane in the award-winning soapie, Desparate Housewives, have also been contributing to the growing interest in poker, and it’s a fact that well-known female celebrities like Nicky Hilton, Jennifer Tilly and Mimi Rogers, all hold regular poker tournaments for them to duke it out with other celebrity players for the title of “Star Poker Player “.Television shows like Las Vegas and sports shows such as ESPN Poker and The Small Town Poker Tour, all increase debunking the mystery that’s gambling.
Celebrity endorsements boost the popularity of many online endeavours as is visible with the brand new Palms Home Poker Host, a poker software initiative, taken on by Jamie Spears, father and mentor of the illustrious pop star Britney Spears. This only enhances the attractiveness accrued to gambling online and for many women who look to the stars as their role models, seeing a Britney or Ben Affleck playing poker would give them the incentive to try it out too.
Usually this results in regular sessions online and winnings which are quite appealing as it pertains to beating the odds in games like Texas Hold’em, that is proving to be always a women’s favourite when gaming on the Internet.
John Hughes, Marketing Director for 7Sultans Online Casino and Royal Vegas Online Poker says, “We’re seeing an increasing number of female poker players. As women are generally more disciplined and analytical than men, poker as a sport seems to offer both a cultural and competitive aspect, rendering it the perfect ladies’game.”
So there it’s in black and white, women like the freedom that Internet gambling affords them and winning online gives them the added bonus of being independent, and being able to afford the finer things in life is one among the incentives that any woman needs to obtain gaming.