One of the wonderful challenges of modern site design is balancing search engine optimization (SEO) with graphic layout. SEO website design presents both difficulty and opportunity. At exactly the exact same time, every webmaster needs a website that looks great and provides an excellent user experience. Bringing SEO and SERP optimization online with a quality interface is the Holy Grail of internet design.
Tighten the design
Among the simplest ways to make a well-designed site compatible with greater SEO is to tighten up the site layout. With fewer elements in a less complex design, it becomes easier to concentrate on a website layout on the things which thing for SEO review. DIV and H1 elements make a site more accessible for your bots that search engines use to index your website. If your site is able to play fine with Googlebot, the odds improve that your site will deliver far better SERPs in Google.
Visually, this results in a simpler, less cluttered layout. This also has the extra benefit of creating your website easier for users to scan and understand. Try to visualize some of the most successful websites on the market. Consider everything Google’s homepage looks like. Or think of how easy it is to scan a Twitter feed. This is the type of tight design a good website should aspire to achieve. A site should be complex enough to serve its purpose, but sparse enough not to confuse its purpose.
Design for SEO
There’s a propensity to presume that good-looking images and good SEO cannot co-exist. Quite a few websites still dump their ornate images into JPGs that do nothing for SEO. This causes a lot of harm, particularly when websites use JPGs in the headers of a page. Google enjoys signals that appear close to the top of a page. To waste that opportunity on florid graphics work is a bad option.
However, that doesn’t mean that you need to wipe all of the make-up away from your website’s face and make it walk out plain in the light of day. With the advent of internet fonts, it is possible to embed gorgeous graphics into SEO-friendly elements, like the H1 tag. There’s no need to compromise. Put the H1 tag to the page. Subsequently style it using internet fonts. You have to keep your gorgeous graphics-intensive design. And now you get all the SEO benefits of well-purposed headers. It’s a win-win.