As I’ve distributed to you in the past, you will find many video sharing platforms available to us these days. And yet, YouTube still remains the number one site since it has the greatest community.
YouTube also has several free and user friendly tools which you may access right on your own YouTube channel. This makes it easy for you really to promote your organization and raise your visibility online.
Listed here is a quick breakdown of 5 tools which should play a key part in your YouTube marketing strategy:
#1: Video Analytics
YouTube enables you to look at video analytics for your videos on their site and even to download more complex reports that can be imported into Excel YouTube Vanced. You can view data for many date ranges, world views from YouTube Insight, world referrers, and video demographics. It’s easy to figure out your viewers’ages, gender, location and to find out how popular each of one’s videos are with this particular information. And you know what? It’s free!
Simply click the little graph button alongside how many video views on all of your YouTube videos.
Tags – I like to think about them as keywords – are an important element of optimizing your video for search engines. Pay close attention to the tags you use for each video and ensure that your tags are relevant to your content.
An effective way to develop effective tags is always to take up a search within YouTube for your topic and see what terms pop up in the drop down box. Those terms which are popping up are ones that you know already are being searched within YouTube, so they are great to utilize as tags as well.
Bring it an action further and select several videos which are high in the rankings for the tags you intend to use and see what additional tags they are using. If these keywords are appropriate for your topic also, utilize them!
Using keywords in your title can be VERY important for SEO purposes. Use those keywords in your title which you KNOW you audience is looking for.
#3: The Share Button
It could sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to generally share videos via embedding, tweeting, sharing on Facebook, or just e-mailing the video link. Gmail users may also play YouTube videos right inside their e-mail. The Google Plus link enables you to watch videos with friends utilizing the hangout feature as well.
Although every one of these feature are there alongside your video, you STILL have to encourage viewers to accomplish the sharing. They are distracted and likely won’t consider doing it themselves.
#4: Upload a Transcript of one’s Video to YouTube
This is what your location is planning to be so happy you wrote a script!
As you know, the audio portion of one’s video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn’t exist right now. I actually do however realize that that technology is being developed whilst we speak.
Meanwhile, this is a nifty trick you should use to improve your visibility.
You can upload a transcript along together with your YouTube video. Google and YouTube will index everything within your transcript so make sure it’s keyword rich.
#5: YouTube’s Promoted Videos
Google, one of many top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!
YouTube’s Promoted Videos feature can help you attract customers, viewers and subscribers to your organization, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a superb way to catch the attention of potential customers who might be interested in your service or product. You will be most reliable when you use attention-grabbing titles on your own videos to attract the interest of potential customers.
YouTube alone can greatly influence the success of one’s social media marketing campaign; however in addition it is effective with Facebook and Twitter. With the numerous great tools offered, in the event that you aren’t using YouTube within your marketing, you’re missing an amazing way to attract new customers.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness for them to say “Yes – my internet marketing makes me money AND I feel good about it!”