SEO Link Building – Link Building Techniques
The shift from outbound marketing to inbound marketing is happening as we speak. People aren’t as willing to be sold to as these were a couple of years ago. If we wish something, we head out and find it.
Among the major inbound marketing techniques is SEO (search engine optimization). This consists, in its crudest form, of relevant on-page content and meta-data along with high-quality backlinks which behave as a vote of recommendation.
But as time continues, and more and more individuals are building backlinks for the single intent behind SEO, will Google still look at this as a vote of excellence or as a self-serving activity? How will Google differentiate between those backlinks that are created only to build up a website’s page rank and the ones that are actual recommendations?
A couple of years back, Google introduced the’no follow’tag. Its intention was to avoid spammers commenting on blogs just to acquire a backlink as opposed to social participation. A’no follow’can be related to any hyperlink and implies that the Google Bots are unlikely to crawl it to find your website. They appear now on most blogs and forums meaning that many backlinks that are created in this way are for the objective of user traffic as opposed to a genuine backlink.
Even reciprocal links do not need just as much weight as a one-way link so requesting a link exchange has lost its appeal as Google gets smarter.
So how can we build backlinks ourselves, showing Google that our websites are very important without being considered spam?
One answer is article marketing. Article marketing is more than obtaining a backlink to your website. It is definitely an opportunity for others to view it, want it and republish it – building you more backlinks and spreading your company name further.
When someone comes across your well written, attention-grabbing article that stands out of the crowd and tells their friend or colleague about this – that’s much better than adding another backlink to your collection.
You still get the opportunity to self-promote in the author box or resource box so you do obtain a backlink from most article submission websites. By convincing others to republish your article on social bookmarking sites or through social media marketing, the page rank of your page should go up as well, meaning your backlink has a lot more weight.
Anyone and anyone can build a backlink by commenting on a web log, so if you’re carrying it out, you need to assume your competition is doing the same. Because everyone can take action, the importance of a self-created backlink diminishes.
This isn’t to express that people shouldn’t be taking part in discussions on blogs and forums because we don’t obtain a backlink immediately. They’re an effective way of having your name available to others in your industry and an effective way to learn.
As more and more individuals are building backlinks for SEO, we need to find ways to create our backlinks stand out to Google. Obviously the best backlinks to own are genuine recommendations from clients or colleague but these could be hard to have, especially when you’re starting up.
Because articles provides information to an individual in addition to a backlink to your website, it is just a better backlink to own and it gives you the opportunity to build up credibility for you personally and your company.