Even though this program has been in existence for just a little while, lots of people have yet to realize it, or don’t comprehend the real power and significance these listings may have on their business. Getting your site and business listed in Google’s Local Business Listings can be the best form of free advertising that your business has ever experienced. Many people are missing a few key aspects in this brand new marketing medium that could help excel their business beyond their competition.
The very first thing stuck out to me personally about Google Local Business Listing is that they normally appear on peak of the search engine result page, above the natural search engine listings! This is exactly like getting sponsored or PPC outcomes like Google AdWords, except free of charge! Google”scraped” this data to start with in their massive database of web pages that they routinely crawl google serp api. They gathered the data by relating the website’s subject and any listed physical addresses which were posted on these web pages. They also cross-referenced the data with other authority sites’ databases to fit information and be sure it was right.
If for some reason your business and/or website doesn’t show in Google Local Business Listings, do not stress. Google is now super-easy that you go in and make your own listing at no cost! Do a quick search for”Google Local” and you’ll find it fast. In case your business and website is already listed, but you would like to change or edit the info listed, you can do this too by”claiming” your listing. To claim your listing Google will have to verify your physical address and/or business phone number by a procedure explained on their site.
One that you have created or claimed that your Google Local Business Listing that you can go in and alter your description, pick different business categories or services, launch your business hours, and you may even create coupons with expiration dates to assist encourage customers to buy your products or services! One other fantastic thing about the Google Local Business is it is tied in with Google Maps and reveals the positioning of your business on the map! You can even handle your listing and then edit the place on the map if for some reason it is showing in the wrong site. The power of this application in your local search engine marketing outcomes is absolutely phenomenal!.
Yahoo and BING (previously MSN) also have similar forms of local business listings that you need to make the most of. A business can never find enough advertising. Even if you just happen to be among the lucky ones using more business than you can handle, you should be thankful to start with, and second you never know when things will change so it is always great to keep your marketing. Some say that the best advertising is free advertising and I could not agree more, especially in regards to those new local search engine marketing methods.
Myself and my business partners concur that these kind of local search results will be replacing the telephone book. Which might be a fairly bold statement, but with the way that technology has been progressing rapidly over the last two decades, it is difficult to deny that we’re moving increasingly to a”paperless” world. Even if the search engines do not fully replace the phone books, there’s not any doubt that the number of individuals using computers to seek out local services and products which they need is increasing every day. Do not fall behind your competition by not being listed in the search engines.