Consumers have a number of options as it pertains to viewing movies at home. Two of typically the most popular are renting movies at the neighborhood video store and renting movies via an on the web service. An informal survey was recently conducted on a house electronics/entertainment site about the movie viewing habits of website visitors. The outcomes pointed to a few of the misconceptions that still exist about online rental of DVDs by consumers that have not yet tried the service.
Participants in the survey were asked a number of questions, including how often they watch movies in the home, whether or not they rent movies online, and or even, why. Nearly 28% of the responding indicated that they rent movies online. Of the remaining, the absolute most frequently cited reason for not having an online movie rental service was concern which centered round the perception that online movie rental would be more expensive than the neighborhood video store flixtors. When looking at several scenarios it becomes evident which method is commonly more affordable.
For individuals who indicated that they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the neighborhood video store would average around $7.40 whereas renting from Netflix for example, when they chose the master plan that has a control of 2 movies monthly, would run $5.99. After getting a video at the neighborhood store the user could have overnight or simply 1 week to come back the movie but an on the web rental allows them to help keep the movie for an unlimited period of time.
For anyone individuals who responded that they view 1-3 movies weekly, the savings would be more significant. As an example, renting 8 movies monthly would run around $29.55 at the neighborhood store and as little as $14.99 online when they chose the “2 out at any given time” plan or $17.99 for the “3 out at any given time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For many who responded that they view 4 movies weekly (averaged out to 16 per month) the average cost at the neighborhood store would be $59.04 while online rental would be $23.99 allowing the user “4 out at any given time “.Renting by way of a service like Netflix generally doesn’t limit how many movies a person views but instead, how many movies they could have out at any given time. Therefore rentals are more or less unlimited with lots of the plans.
The 2nd most regularly cited reason for not utilizing online movie rental services was that the in-patient rented movies on the spur of the minute and did not plan ahead. Certainly renting movies online and receiving them through the mail would not allow anyone to decide at 6:00 p.m. that they would like to see The Queen and receive it so that they’ll be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is 1 business day which may seem sufficient in most instances.
The future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the choice of watching movies instantly using a streaming service that’s available nowadays for a few movies. The service should be quicker than most download services as streaming allows viewing of the movie as it is streamed as opposed to waiting until download is complete. Although a full transition from the current mail delivery system to a download form of service will need time, it’s clear that immediacy will simply continue steadily to improve. It appears to be that other online movie rental services would follow suit in coming years in order to compete.
Consumers who’ve not been initiated into the web movie rental world also might be unacquainted with other benefits/features of such services.
* Greater selection- A typical video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This may seem to eliminate the situation of consumers arriving at the store only to get that there surely is nothing there that they genuinely wish to see.
* There are no fees related to the delivery and return of DVD’s; and there is no planing a trip to and from the store as movies are delivered with their door or with their home via streaming.
* Movie selection is assisted by user reviews through online programs like Netflix.
* Trials of online movie rental services are often risk free as you will find free trials available and no cancellation fees.
* There are never any late fees nor restrictions on how long a film may be kept.
Misconceptions about online movie rental services seem to limit the participation of a substantial quantity of consumers. Online movie rental probably provides the services that a lot of consumers want, even when they do not know it yet.